Tag Archives: Twitter

NLA Innovative Ideas Forum 2009

Yesterday I attended the National Library of Australia’s Innovative Ideas Forum 2009. The theme for this year’s forum was “The value and significance of social networking for cultural institutions”. I really appreciated the diversity of the program. Marcus Gillezeau’s (Producer/Director, Firelight Productions) presentation on the social phenomenon of Scorched.tv (cross platform tele-movie feature on Channel 9 in August 2008) really challenged me in terms of the power of social networking and an increasing blurring of the lines between fiction and reality in a world where info-consumers become info-producers.  At the end of the day as I debriefed with some friends, trying to ‘unpack’ the many complexities of Scorched as 21stC all-media storytelling, comparisons to the War of the Worlds radio play was noted a number of times!

The sessions by Dr Anne Summers (Author and Columnist),  Mark Scott (Managing Director, ABC), Rose Holley (Manager, Australian Newspapers Digitisation Program, NLA), Darren Sharp (Senior Consultant, Collabforge) and  Jo Kay (Freelance Geek, Designer,Facilitator, Second Lifer) all addressed in some way, the impact of social networking on our lives, both personally and as information professionals.

The National Library also encouraged audience participation using Web 2.0 tools throughout the day… it was great to see people tweeting on their laptops and mobile phones, uploading photos in Flickr and recording ideas and responses on their blogs. Keep your eye on NLA’s iif2009 website for the vidcasts and podcasts of each session. Darren Sharp’s presentation Library 2.0: Citizens Co-Creating Culture has just been made available. These will be great resources for all CSU TL students to visit, esp. ETL401, ETL411, ETL523 and INF5XX (the new social networking subject for 2010 that I have yet to write!).

This is the fourth year that the NLA has hosted an innovation forum. I am already looking forward to seeing the draft of the 2010 program!

Twitter goes mainstream

TODAY on Twitter

TODAY on Twitter

Anyone who woke up to Channel 9’s The Today Show on Monday morning would have seen Karl and Charlie’s segment introducing viewers to Today’s new presence on Twitter. Interesting to see this was about one month after Seven’s Sunrise program started tweeting. Sinclair’s recent article in The Australian provides an overview of how Australia’s media companies have ’embraced’ Twitter as another way to connect with their audience. What’s interesting (and not surprising?) is that a number of ABC TV & radio shows have been early adopters of Twitter, tweeting their news feeds to a growing number of fans over the past few months. Check out this A-Z listing of Australian media using Twitter – it gives you an idea of the breadth of media users to date.

So has Twitter gone mainstream? Only yesterday, a Twitter tag was added to YouTube’s suite of share tags. Methinx, it’s here to stay, for now. What I’d love to find out, is how many of our CSU TL students have Twitter accounts yet. If you are a Twitter user, please share with us the reasons why you have added this to your personal Web 2.0 toolkit.